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Latest news from Granarolo

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Bologna, 6 February 2020Granarolo S.p.A., one of the leading Italian-owned agro-industrial operators in the country, will participate in leading international trade fairs in the agri-food sector scheduled for 2020 in Asia, the Americas and Europe.
Based on traditionally Italian fine quality products, and on control over the entire production chain, Granarolo's participation in international trade fairs is part of a business development plan supporting the internationalisation process, with the purpose of presenting the full range of products, evermore characterised by a search for increasingly high standards in terms of safety, quality and Made in Italy wholesomeness, as well as the latest news from the Granarolo portfolio related to new consumption trends and new consumer needs in Italy and abroad: organic, dairy free, vegetarian, gluten free and traditional products under the Gusto di una volta brand.
After having participated in the MARCA and SIGEP fairs in Italy, Granarolo will participate in 13 further events around the world in 2020:

PRODEXPO Moscow RUSSIA 10 - 14 February
Natural Products Expo West Anaheim U.S.A. 3 - 7 March
ALIMENTARIA - Mexico Guadalajara MEXICO 31 March - 2 April
FHA – Food & Beverage Singapore SINGAPORE 31 March - 3 April
ALIMENTARIA Barcelona SPAIN 20 - 23 April
Bakery China Shanghai CHINA 6 - 9 May
CIBUS Parma ITALY 11 - 14 May
PLMA Amsterdam THE NETHERLANDS 26 - 27 May
Summer Fancy Food Show New York U.S.A. 28 - 30 June
SANA - International Exhibition of Organic and Natural Products Bologna ITALY 10 - 13 September
SIAL Paris Paris FRANCE 18 - 22 October
CIIE CHINA Shanghai CHINA 5 - 10 November
COEX KOREA Seoul SOUTH KOREA 25 - 28 November
At the international trade fairs, Granarolo will show the entire range of products and brands of the Group available for international markets, also presenting itself as an ambassador for the agro-food sector and for Made in Italy excellence around the world. The important new products that will be presented also include the innovative Granarolo Cheese Snack (launched as Granarolo Groksì on the Italian market): naturally lactose-free and gluten-free. They are made with a patented method which, by baking the cheese, gives it crunchiness and eliminates the need for refrigeration.
In detail, the following will be presented in particular:
  • Fresh Italian cheeses, such as cow milk mozzarella and PDO buffalo mozzarella, mascarpone and ricotta.
  • The range of Italian cheeses frozen with IQF (Individually Quick Frozen) technology, such as mozzarella, stracchino and ricotta for international markets, available in a variety of formats and sizes, with high quality standards and a 12-month shelf life for overseas markets.
  • The new Mascarpone Long Life for international markets, a product with taste and performance characteristics equal to traditional mascarpone cheese, approved by the Italian Master Pastry Chefs Academy (Accademia dei Maestri Pasticceri Italiani - Ampi).
  • Granarolo Quattrocento: a major addition to the world of hard aged cheeses, a product intended to add even more value to the Granarolo chain, the biggest in Italy. This fine quality cheese is made from more than 400 litres of 100% Italian milk sourced solely from farms in the Granarolo chain. It is completely preservative-free and is also suitable for vegetarians, since it is made using microbial rennet, which is not animal-based.
  • The innovative Granarolo Cheese Snack (launched as Granarolo Groksì on the Italian market): naturally lactose-free and gluten-free, made with a patented method which, by baking the cheese, gives it crunchiness and eliminates the need for refrigeration, and Granarolo Cheese crumble mix, the new seasoning for soups and salads, an innovation specifically designed for international markets premiered at SIAL Paris 2018, where it won the prestigious Italian Food Award in the Dairy Snack category.
  • The full range of Italian milk for international markets: Granarolo long-life milk, organic long-life milk from selected and certified cattle sheds, goat's milk under the Amalattea brand, and snack milk for kids.
  • Granarolo Infant Milk: this range of baby food is innovative because it is in liquid form and based on high-quality Italian Alta Qualità milk from the Granarolo supply chain, designed for every phase of a child's growth from 0-3 years, and the only products certified in Italy for export to China. Granarolo is the first company to have obtained a facility certified by Chinese authorities for the production and retail of milk for infants.
  • The new range of Granarolo Gusto di una volta products, for those wanting to rediscover the flavours of once-upon-a-time, produced with 100% Italian milk from the Granarolo supply chain farms. They follow the new market trends which increasingly reward craftsmanship, taste and transparency.
  • The new and innovative Granarolo G+ range, the first and only milk-based drink in Italy with 30% less sugar compared to milk, lactose-free (<0.01 %), and made with 100% Italian milk, selected from the farms in the Granarolo production chain, controlled and certified at every stage.
  • The Granarolo Biologico line: the new range with a bigger and better graphic style made from 100% Italian milk sourced from the Granarolo Group farms, currently the biggest Italian production chain of organic milk. Quality is controlled and certified at every stage of production and respect for the wellness of the cows is also guaranteed.
  • The Granarolo Oggi Puoi line: fresh cheeses with 30% less salt and 50% less fat than the average of similar products available on the market, all made from 100% Italian milk, the result of Granarolo's ability to innovate.
  • The Granarolo lactose free line: one of the first Italian companies to launch lactose-free products, in 1976. A complete range of milk and dairy products with a limited lactose content: cream, stracchino, ricotta, mascarpone, mozzarella and, of course, milk, made only with 100% Italian milk.
  • Yomo and Yomino: 100% natural Italian yoghurt for adults and children, made from only three ingredients, now also available in France and Europe.
  • PDO hard cheeses and traditional Italian specialities: Granarolo can claim in its portfolio excellences such as PDO Grana Padano, PDO Parmigiano Reggiano, PDO Pecorino Sardo and PDO Pecorino Romano under the Ferruccio Podda brand, and PDO Gorgonzola. Among the specialities, a range of Tuscan pecorinos under the Pinzani brand, Sardinian goat's cheese under the Amalattea brand, and PDO Caciocavallo Silano from Calabria, for consumers who are looking for traditional and sophisticated products, made with the best Italian traditional methods.
  • The Granarolo 100% Plant-based line: a complete range of products made using only Italian soy, rice, hazelnuts and almonds, with vegetable drinks, vegetable alternatives to yoghurt, vegetable condiments, ice-creams and, the latest addition, vegetable specialities including burgers, ready-made dishes, seitan and natural tofu.
  • The Granarolo Gluten-Free line: biscuits, crackers, grissini, rusks and breadcrumbs are all strictly gluten-free.
  • The ingredients for the best recipes in Italian cuisine, for international markets: long life cream for professional users, ideal for sweet and savoury recipes, and long life béchamel.
  • The range of Italian gastronomic specialities resulting from recent acquisitions: PDO Parma Ham, Pasta from the Granarolo Pasta maker, Fattorie Giacobazzi PGI and PDO Balsamic Vinegar, the line of Italian products for the European market under the Casa Azzurra brand, which includes pasta, balsamic vinegar and grissini breadsticks, and the Italian gastronomy line under the Ghiotti brand, a wide range of our national products for the overseas market, including olives, tomato pulp, and anchovies.

 

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Rome, 1 July 2019"The drastic change that is affecting dairy farming – says Gianpiero Calzolari, Chairman of Granarolo – is redefining the characteristics of the main production areas: the agricultural world will be the real protagonist of this process to the extent that it will be able to grow with the responsible awareness of its strategic role. At Granarolo, we want to offer a high-quality food range that supports the growth of producers and preserves our natural resources”.
 
This is Granarolo's basic principle, which has now prompted a debate on the sustainability policies linked to the agricultural food supply chains, the wealth and heritage of the Italian territory, with the Minister of Agriculture, Food, Forestry and Tourism, Gian Marco Centinaio, and speeches from Prof. Enrico Giovannini, Spokesman for Asvis, the Italian Alliance for Sustainable Development, Fulvio Guarneri, the Chairman of Unilever Italia, and Ettore Prandini, the National Chairman of Coldiretti.
The initiative arose from the awareness of the importance of the UN's 2030 Agenda for sustainable development and the urgency for food companies and institutions to make major decisions through systemic initiatives on the production chains. In practical terms, this can be achieved by means of laws that support the durability of products and their preservation, together with a taxation that does not impact labour, but rather the energy and the materials used. The aim is to create responsible players throughout the supply chain. Therefore, the initiative has been extended to include agricultural and dairy businesses and national and regional institutions.
 
Below are the details of Granarolo’s three objectives that address sustainable development goal 12, Responsible Consumption and Production.
 
#1 INCREASED ANIMAL WELFARE AT THE STABLES
Objective: to achieve a minimum score of 70/100 of animal welfare for all the stables in the Granarolo-Granlatte supply chain that are already certified, accompanied by a more attentive management of the use of drugs, to reduce their use and improve their therapeutic effectiveness.
Actions:
We have organized training meetings with farmers in all the regions where Granlatte-Granarolo is present and meetings with company veterinarians, providing training credits.


In 2018 Granarolo Granlatte was awarded the CSQA DTP122 Animal Welfare Certification no. 53024 for all the stables of its 700 farmers.
 
The new goal that Granlatte-Granarolo has set itself for the next three years is to raise the bar by increasing animal welfare scores above 70/100 for all the stables (to date this score has been achieved by 336 stables, accounting for 63% of the milk delivered).
In parallel, we will work with company veterinarians to introduce preventive measures and to manage drug use to improve their therapeutic effectiveness and reduce their use.
 
"To achieve these goals – continues Gianpiero Calzolari – we will invest to ensure that our farmers are increasingly an active part of the change. The Granlatte cooperative has already started an in-depth debate with its members to develop its own participatory Strategic Plan in line with the directions of Agriculture 4.0 and comprehensive sustainability (reduction of environmental impact at the stables, animal welfare, reduction of water and energy consumption)".
#2 PLASTIC REDUCTION
Objective: Reduction of 3,787 tonnes of CO2 eq. in 3 years, the amount generated for the annual lighting of a city of 54,726 inhabitants.
Actions:
a. Drastic reduction in the weight of primary and secondary packaging,
b. Use of recycled plastic for milk bottles and cheese packages,
c. Recovery of milk packaging returned from the market,
d. Testing of alternative materials to plastics.

At the same time, Granarolo wants to create reward mechanisms with consumers and retailers that can encourage the collection and recycling of plastic.
We have already implemented many initiatives to reduce the weight of the primary and secondary plastic packaging of milk and dairy products. In March, the Group launched on the market the first milk bottle in Italy made of 20% recycled plastic; in June it will increase to 25% and by the end of the year it will be 50% for all bottles. At the beginning of the year, we started recovering plastic bottles from the marketplace, initially sent to waste-to-energy plants or landfills, and at the same time, experiments are underway on alternative materials to plastic, also working jointly with young start-ups.
 "The real challenge – continues Calzolari – will be to involve consumers in the collection of plastic food packaging that we can use to make other bottles, without intermediate steps”.
#3 AN ANTI-WASTE PLAN
Granarolo has launched an anti-waste plan on milk and dairy products working with institutions, customers, and consumers. The objective to pursue together is a 10% reduction of the returns from the Italian market (an estimated 123,000 tonnes of returns from the market of fresh milk and dairy products in Italy), which amounts to a reduction of 1,400 tonnes of CO2 eq, i.e. the amount generated for the annual lighting of a city of about 20,000 inhabitants.

Actions:
a. Lengthening the shelf-life of products,
b. Campaign for more sustainable management of products at home,
c. Campaign on new uses for products about to reach the end of their shelf life,
d. Campaign for proper disposal.
 
Milk and dairy products contribute significantly to food waste. They can amount to between 4 and 8% of the category's sales. Currently, at best, products withdrawn from the point of sale, subject to having respected the cold chain and still being intact, can be recovered as a by-product to be used for animal feed. Lengthening shelf-life could reduce food waste, taking into account the great amount of work that has been done, starting from the stables to improve the quality of the milk at source and along the cold chain to preserve its organoleptic characteristics, also thanks to the new technologies available.
An extended shelf life would allow high-consumption families to keep some stock, purchasing the amount of products needed to cover a week's needs with a single weekly visit to the supermarket. A virtuous competitive process of continuous improvement will benefit all stakeholders, consumers, producers, processors, and the environment.     

"We are extending the shelf life of our products – concludes Calzolari. Now we need laws that promote the durability of the products and their preservation, together with a taxation that does not impact labour, but rather the energy and the materials used